The utilization of Apple’s iconic “Assume Totally different” marketing campaign imagery as desktop backgrounds or machine customization choices displays a want to align oneself with the model’s values of innovation, creativity, and difficult the established order. These digital photos usually function black and white portraits of influential figures from historical past who embodied these rules, serving as a continuing visible reminder of unconventional considering.
The attraction lies within the affiliation with an organization that disrupted industries and empowered people. By utilizing such a wallpaper, people could search to challenge a picture of themselves as forward-thinking, imaginative, and unafraid to problem norms. Moreover, the historic context of the “Assume Totally different” marketing campaign, launched in 1997, offers a layer of nostalgia and connection to a pivotal second in Apple’s resurgence and the broader expertise panorama.