A system permits functions developed for the Android working system to ship focused messages to customers by means of the Braze buyer engagement platform. This entails leveraging the platform’s capabilities to create, schedule, and ship messages on to units, even when the appliance shouldn’t be actively in use. As an illustration, a retail software can ship a promotional message to a consumer’s cellphone display a couple of limited-time sale, encouraging them to open the app and make a purchase order.
The implementation affords a number of benefits, together with elevated consumer engagement, improved buyer retention, and enhanced advertising and marketing effectiveness. By offering well timed and related info, companies can re-engage customers who might have stopped utilizing the appliance. Traditionally, this performance has developed from fundamental text-based alerts to wealthy media messages, personalised affords, and interactive parts, contributing considerably to software success.