The phrase identifies a particular class of phrase puzzles. These puzzles deal with logos and gadgets developed by a distinguished expertise company. Fixing them requires familiarity with the corporate’s intensive catalog and related terminology. For instance, a clue may reference a well-liked pill, with the reply being “iPad”.
These specialised crosswords supply a singular mix of leisure and model recognition. They will function a playful device for enhancing product consciousness and testing information of a specific firm’s choices. In addition they present a nostalgic look again on the evolution of the corporate and its impression on the expertise market.